Arc Labs
Arc Labs is a radically different credit fund radically different credit fund that is creative and agile enough to serve the unmet needs of innovative startups.
Brand, Style Guide, and Fundraising Deck
Developed the Arc Labs logo, brand and style guide. Used the new brand to make an investment pitch deck.
Logo Creation
The symbol of an arc was extremely important for the founders of the company, so we kept the concept of the arc in the logo design.
Brand and Style Development
When workshopping the brand, we came up with the “brand words” for how the founders that of their new company. The style guide included the use of logo, graphics, and photography that would embody this brand.
Business Cards
Simple business cards printed on Moo.com
Website
Using the new Style Guide and Brand, I put together a very simple website for the team using SquareSpace.