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Product Marketing | Content Marketing | Design

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About Me

I am a passion-fueled product marketer and designer in Kansas City.

I've worked with dozens of startups, venture capital firms, and nonprofits across the U.S., Canada, Dominican Republic, Malawi, and more. I believe telling a great story is the first step to build companies that can truly make the world better.

I work best as a team creative combining my passion for business, experience in tech, and love for design to build beautiful and functional brands and products.

 
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Since 2019 I’ve been the Experience Director at Bellwethr, a machine learning startup. I led marketing and brand design as well as the initial UI/UX of our product suite.

 
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In 2018 I launched my freelance business for early-stage startups. Fundraising pitch decks were my main source of work, but it also included long-term marketing contracts.

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In 2020 I began focusing on our RetentionEngine product. I led marketing efforts, customer success and eventually took on a product manager role.

 
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Marketing Associate for the Techstars 2017 & 2018 cohorts. I built fundraising assets (decks, style guides, exec summaries) for 20 portfolio companies.

 
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 In 2018 I launched my freelance business Marshall Creative in response to the need I saw in my network of entrepreneurs. Finding designers and marketers that understand the needs and priorities of an early-stage startup can be difficult. Luckily, my work at Drive Spotter and Techstars gave me the experience to know exactly what these companies needed to launch and fundraise.

My niche quickly became early-stage startups raising Seed to Series B rounds, and my role specifically became helping founders craft their story and brand for investors (the pitch deck). In just one year my clients had raised more than $100 Million in successful fundraising rounds.

Skills I’d love to use in my next job

 

Product Management

Organizing feature requests, user feedback, product specing and keeping dev teams organized

Graphic Design

Style guides, one pagers, businesses cards, conference booth, social and ad graphics — I’ve done it all!

UI/UX Design

Bringing a product to life using high fidelity mockups, wireframes, and implement designs with dev teams

 

Product Marketing

Building a user community with product updates, Free Trial workflows, and optimization content.

Outbound Marketing

Manage funnel development and email campaigns. At my last job I increased sign ups 10x.

Pitch Decks

My speciality at Marshall Creative. I’ve made dozens of pitch decks for fundraising, demo days, and sales.